Amazon Web Services (AWS), the world’s biggest cloud computing provider, has launched a suite of tools to help businesses build their own chatbots and image-generation services backed by artificial intelligence (AI). With Microsoft and Google already offering AI chatbots via their cloud operations, AWS has taken a different approach with its Bedrock service.
Bedrock lets customers customize foundation models, which are the core AI technologies that respond to queries with human-like text or generate images from a prompt, using their own data to create a unique model. This allows businesses to fine-tune the models behind their chatbots and image-generation services to create a custom product.
While Bedrock lets customers work with Amazon’s proprietary foundation models called Amazon Titan, it also offers a menu of models from other companies, including startups AI21 Labs, Anthropic, and Stability AI. The underlying servers will use a mix of Amazon’s own custom AI chips as well as chips from Nvidia Corp, the biggest supplier of chips for AI work.
According to AWS, the custom chips are a “release valve” for some of the supply-chain concerns related to the tight supply of chips from Nvidia. Bedrock also allows AWS customers to test-drive AI technologies without having to deal with the underlying data center servers that power them. The aim is to abstract away the unneeded complexity from the perspective of the user.
OpenAI, the creator of ChatGPT, offers a similar service, letting customers fine-tune the models behind ChatGPT to create a custom chatbot. With the addition of Bedrock, AWS aims to help businesses build their own AI-powered chatbots and image-generation services.
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