Truecaller, the popular caller identification app, is set to make its service available over WhatsApp and other messaging apps to help users detect potential spam calls over the internet. The feature, which is currently in the beta phase, will be available globally later in May.
In countries like India, where users receive an average of 17 spam calls per month, telemarketing and scamming calls have been increasing. To address this issue, India’s telecom regulator directed carriers to start blocking telemarketing calls using AI filters. Truecaller is in discussions with telecom operators to implement such a solution.
In recent weeks, Truecaller has seen a spike in user reports from India about spam calls over WhatsApp. With WhatsApp being the most used messaging platform in India, it has spam detection technology to spot and take action on accounts engaging in abnormal behavior.
India is Truecaller’s biggest market with 250 million users, and it has 350 million users globally. The app earns revenue from advertising, subscription services, and verified listings from businesses. With the increasing number of spam calls, Truecaller’s caller identification service can help users identify and avoid potential scammers.
By making its service available over messaging apps like WhatsApp, Truecaller is taking a step towards improving spam detection and protecting its users. With the feature set to be available globally later in May, users can look forward to more secure and protected phone calls.
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