YouTube, the popular video streaming platform, made several exciting announcements at its recent Brandcast 2023 event. The company revealed significant changes to its ad experience and introduced new content options for its viewers. Here are the highlights:
- Unskippable Ads on Connected TVs: YouTube is bringing 30-second non-skippable ads to YouTube Select on connected televisions (CTVs). Instead of the previous format of two 15-second consecutive ads, users in the United States will now encounter a single, non-skippable 30-second video ad.
- Enhanced Pause Experience: YouTube is introducing new pause experiences, enabling advertisers to showcase their content when users pause a video. The video will shrink, and an ad will be displayed next to it. Viewers will have the option to dismiss the ad or continue watching the video.
- Expanding Viewership: YouTube has reached a significant milestone, surpassing 150 million viewers on connected TVs in the United States. This achievement demonstrates the platform’s continued popularity and influence.
- Leveraging Existing Assets: YouTube Select advertisers will have the opportunity to utilize their existing assets in front of the most-streamed content, maximizing their brand’s reach and impact.
- NFL Sunday Ticket and Primetime Channels: YouTube is expanding its content offerings by introducing NFL Sunday Ticket for YouTube TV, allowing football enthusiasts to access premium NFL programming. Additionally, the platform will introduce Primetime Channels and new original programming, including the exciting “Game Day All Access” series.
- NFL Creator of the Week: YouTube will launch a new YouTube Shorts series on the NFL channel later this year, featuring the “NFL Creator of the Week.” This initiative aims to engage and celebrate talented content creators in the sports community.
- Ad Blocker Testing: YouTube is currently testing a feature designed to prevent users with ad blockers from accessing videos on the platform. Users who have not subscribed to YouTube Premium and use ad blockers will be required to enable ads to enjoy video content.
These developments highlight YouTube’s commitment to enhancing the ad experience and expanding its content library to cater to diverse viewer preferences. With its growing viewership and innovative features, YouTube continues to shape the digital entertainment landscape.
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