Netflix, the popular video-streaming platform, has announced plans to crack down on password sharing for its accounts. Starting today in Canada, New Zealand, Portugal, and Spain, members on standard or premium plans will have the option to add an extra sub-account for up to two people. This additional member sub-account will come at an additional cost, which varies by country.
According to the company, approximately 100 million people worldwide are currently using a shared account. In response, Netflix has been exploring different approaches to address this issue and is now ready to roll out these approaches more broadly in the coming months. Members will now be able to easily manage who has access to their account and transfer their profile to a new account, without sacrificing the ability to easily watch Netflix on their personal devices or log into a new TV.
For those members on standard or premium plans, the cost of adding an extra member sub-account will be CAD 7.99 per person per month in Canada, NZD 7.99 in New Zealand, EUR 3.99 in Portugal, and EUR 5.99 in Spain.
The company lost subscribers in the first half of 2022 amid increased competition from rivals, prompting it to take a closer look at password sharing and launch an ad-supported plan. To address the issue of password sharing, Netflix introduced a feature last year called “Profile Transfer.” This feature allows users who are sharing an account to maintain their personalized recommendations, viewing history, My List, saved games, and other settings when they create their own Netflix account.
With the new changes now being rolled out, members can easily manage who has access to their account and maintain their personalized settings even when transferring to a new account. This new development is expected to help Netflix reduce the number of shared accounts and better protect its revenue streams.
In conclusion, Netflix’s crackdown on password sharing is a significant step in addressing an issue that has become increasingly prevalent in recent years. By giving members the ability to easily manage who has access to their account, the company is not only protecting its revenue streams but also ensuring that members have a personalized and secure streaming experience. The changes will be rolled out in Canada, New Zealand, Portugal, and Spain in the coming months, with the potential for further expansion in the future.
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